Amitabh Bachchan to promote ‘Save our Tigers’ initiative

Bollywood icon Amitabh Bachchan announced that he will lend his face and voice to save the majestic tiger from becoming extinct.

As ambassador of “Save our Tigers” campaign initiated by NDTV and Aircel, Mr. Bachchan will use his charisma and popularity to drive home the message to save the tiger.

Mr. Bachchan said the tiger is symbolic of our country’s wildlife wealth and is in danger because of rampant poaching and ineffectiveness of our systems to stop its killing. “Collective action is the need of the hour. It is for the government, wildlife experts, the media and the public to come together and effect a change. It is our responsibility to not only initiate a public movement but also to ensure that it gains momentum across the nation.”